What is SEO ( Search Engine Optimization)?
SEO uses techniques that are compliant with search engine rules to increase a website's exposure and performance in search engine results pages (SERPs)
Why do SEO?
Long-term advantages of SEO include higher visibility, traffic, leads, and sales. According to research, a major portion of website traffic comes from organic search
Pros and Cons of SEO
Pros: Long-term organic traffic sustainability and cost-effectiveness Cons: Time-intensive nature, need for accurate content, and competitiveness of certain keywords
What is PPC (Pay Per Click)?
PPC is an online advertising method where advertisers pay for website traffic. PPC ads can appear on SERPs, websites, or social networks
Why do PPC?
PPC offers quick, targeted visibility, high return on investment, and precise targeting options, making it an excellent tool for generating leads and sales
Pros and Cons of PPC
Pros: Immediate results, precise targeting, and rapid experimentation Cons: Potential costliness, diminishing effectiveness over time, and initial budget requirements
How to Use SEO and PPC Together
The integration of SEO and PPC involves analyzing audience intent, optimizing keywords, and coordinating messaging across both channels to enhance digital marketing effectiveness
How to Choose Between SEO and PPC?
When deciding between SEO and PPC, consider your goals, timeline, budget, and audience. Ultimately, investing in both strategies can yield the best results