By Organic Seo
Social Media's E-Commerce Shift
Social media platforms are transforming businesses' interactions with their audience into seamless e-commerce centres that promise better returns on investment
Video-Centric Growth
YouTube, Instagram, and TikTok will drive app growth focused on videos. Short-form videos get the best return on investment, especially on Facebook and Instagram
Short-Form Videos Dominate
Short-form videos are the content kings, earning more investment than other formats, as businesses adapt to shorter attention spans
Adapting to Cookie Changes
Following Chrome's cookie phaseout, advertisers rely on social media targeting, first-party data, and AI solutions to retain successful audience reach
AI in Marketing
AI becoming the ultimate content marketing assistant
Marketers and AI Adoption
85% of marketers using generative AI have changed their content creation process
Benefits of Generative AI
Improved content quality, efficiency, and personalization. 56% of marketers using generative AI report better-performing content
AI/ Automation and Marketing Strategy
Marketers using AI/automation tools are 95% more likely to find their strategy very effective