John Deck
What is programmatic SEO?
Utilizing data-driven strategies, to create unique high-quality, pages using automation and templates, focusing on low-competition long-tail keywords for organic traffic
Benefits of Programmatic SEO
Benefits of Programmatic SEO include outranking competitors, fast-track results, Producing high-quality content, increased backlinks and improved keyword rankings
How Programmatic SEO Works
1. Identify a list of relevant long-tail keywords with low competition
2. Create a standardized landing page template that includes key elements like title, meta description, header tags, and content sections
3. Connect data sources like product catalogs, location information, or user reviews to the template, ensuring accuracy and consistency across all generated pages
4. Use automated methods to add data-driven content to the template. Keep your brand's voice and style constant throughout all of your pages
5. Post landing pages that have been created to the website and get indexed. Keep an eye on search performance and make any necessary improvements
Use Cases of Programmatic SEO
Product pages Location pages Review pages FAQ pages
Tools and Resources for Programmatic SEO
CMS: WordPress, Drupal, Sitecore Headless CMS: Contentful, Prismic, Sanity Programmatic SEO platforms: Brightedge, MarketMuse, Yext Data enrichment tools: Data Axle, D&B Hoovers, Experian
Future of Programmatic SEO
The future is predicted to be shaped by advancements in AI, machine learning, voice search, conversational AI, personalization at scale, and marketing automation platforms