Programmatic  SEO: A Powerful Tool for Organic Growth 

John Deck

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What is programmatic SEO? 

Utilizing data-driven strategies, to create unique high-quality, pages using automation and templates, focusing on low-competition long-tail keywords for organic traffic 

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Benefits of Programmatic SEO 

Benefits of Programmatic SEO include outranking competitors, fast-track results, Producing high-quality content, increased backlinks and  improved keyword rankings 

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How Programmatic SEO Works 

1. Identify a list of relevant long-tail keywords with low competition 

2. Create a standardized landing page template that includes key elements like title, meta description, header tags, and content sections 

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3. Connect data sources like product catalogs, location information, or user reviews to the template, ensuring accuracy and consistency across all generated pages 

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4. Use automated methods to add data-driven content to the template. Keep your brand's voice and style constant throughout all of your pages 

5. Post landing pages that have been created to the website and get indexed. Keep an eye on search performance and make any necessary improvements 

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Use Cases of Programmatic SEO 

Product pages Location pages Review pages FAQ pages 

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Tools and Resources for Programmatic SEO 

CMS: WordPress, Drupal, Sitecore Headless CMS: Contentful, Prismic, Sanity Programmatic SEO platforms: Brightedge, MarketMuse, Yext Data enrichment tools: Data Axle, D&B Hoovers, Experian 

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Future of Programmatic SEO 

The future is predicted to be shaped by advancements in AI, machine learning, voice search, conversational AI, personalization at scale, and marketing automation platforms