1. Ensure your messaging matches your ads
For a smooth user experience, make sure the content on your landing page matches the content of your adverts
2. Keep the action above the fold
For instant engagement, place important pieces (such as your call-to-action) above the fold
3. Use directional cues to direct the eye
Use graphics or arrows to direct users' attention toward key conversion points
4. Show your product/service in action
Use powerful photos or videos to showcase your good or service in action
5. Remove navigation and other distractions
Streamline your page by eliminating unnecessary navigation and distractions
6. Include social proof
Encourage trust by displaying positive experiences from others in the form of testimonials and reviews
7. Use clear, compelling copy
Craft clear, concise, and persuasive copy that communicates your value proposition
8. Page Loading Speed
Make sure the website loads quickly by optimizing scripts and reducing the size of images
9. Mobile Responsiveness
Design your landing page to be responsive across various devices for a seamless user experience
10. Test and Update
Continuously A/B test elements and stay updated with industry trends for ongoing optimization