Meta has started rolling out AI-powered advertising features. Amidst the creative fatigue within the ad industry and the constant demand for fresh ad content, Meta is turning to its generative AI capabilities to enable the rapid creation of new and engaging advertisements on a large scale. Meta is now making three powerful AI tools available to advertisers:
Background Generation: This feature enables advertisers to effortlessly create multiple background options that complement their product images.
Image Expansion: It seamlessly adjusts image sizes to suit various ad formats, such as those on Facebook Feed or Instagram Reels.
Text Variations: By generating multiple versions of ad copy from the original text, this AI tool helps highlight product features and suggests text adjustments to better resonate with target audiences.
Meta plans to rollout these AI-powered advertising options on a larger scale next year. These innovations mark Meta’s latest efforts to harness the potential of AI as it competes with rivals like TikTok. With millions of advertisers relying on its platforms, Meta emphasizes its commitment to responsible and valuable AI tool development through close collaboration.
