With AI, the conversational experience within Google Ads streamlines the process of creating Search campaigns for better performance with minimal effort. All you need is your website URL and Google AI will assist you in generating everything your campaign requires, ranging from keywords to headlines and images. During each session, you can engage with the AI to modify suggestions and approve them before deploying your campaign. In recent months, Google conducted tests of the conversational experience with a select group of advertisers who reported significant time savings and newfound inspiration for campaign creation. Based on this, Google is actively refining the conversational experience and plan to initiate beta testing for English language users in the US and UK in the upcoming months.