Hello there, savvy content creators!
You’ve probably heard about the importance of having a mobile-friendly website to enhance the user experience and up your SEO game. But here’s the thing, being mobile-friendly isn’t just about making sure your webpages look good on smartphones. It goes way beyond that – it’s about crafting content that shines on mobile screens!
To win the hearts of your mobile audience truly, think of mobile-friendliness as a holistic effort. Focus on creating an exceptional experience for your customers when they land on your mobile site.
To help you amp up your mobile content game, we’ve got some fantastic tips that will not only engage your readers but also convert them into loyal customers. Ready? Let’s dive in!
1. Craft Captivating Introduction
Mobile screens are teensy compared to desktop monitors, so make those opening lines count! Most mobile visitors will only see a few paragraphs before scrolling. Hook them right away with some catchy info. Did you know that visitors spend, on average, just 3 minutes on a website? That’s why your intro needs to be a knockout punch – short, sweet, and packed with value! Doing this effectively will not only provide significant value to your audience through mobile-friendly content but also drive more visitors to your website and increase their time spent there.
2. Short Paragraphs are Your BFF
Long paragraphs are a big no-no, especially on mobile. Break up your content into bite-sized chunks. We’re talking about one idea in two to three sentences, filling no more than four to five lines. Shorter paragraphs mean happier readers!
3. Think About How Users Read
Desktops and mobiles have different reading styles. Be mindful of this! Mobile users tend to scan, skip, and look for specific things. Consider their habits when crafting content. Desktop readers often gravitate towards the content situated in the top-left section, following the golden triangle or the F-shaped reading pattern on a website. However, when browsing on a mobile device, the same reader may not exclusively fixate on the left-side content. Their attention is more evenly spread, albeit slightly leaning to the left.
In other words, there isn’t a single “most important” area that should be prioritized for optimization. Every section of your content requires attention and optimization.
4. Summaries and Highlights
Mobile users want the good stuff, pronto! Offer a summary or highlights at the start of your content. This guides readers to the essential takeaways. Creating a summary accomplishes more than just offering sought-after information right at the top of your webpage. It also spotlights content that has the potential to attract links and social shares.
5. Trim the Fat (Unnecessary Words)
When it comes to mobile devices, simplicity is key for getting your content noticed. Just keep in mind that the fewer words you use and the simpler they are, the smoother the reading experience becomes. Many tend to add unnecessary weight to their writing by choosing longer, more complex words when shorter, simpler alternatives are available. Perhaps they believe that using fancy words will elevate their writing or make them appear more intelligent.
However, instead of impressing readers, they end up with bloated content. The truth is, most of the readers prefer straightforward, concise words over long and cumbersome ones because they make reading quicker and more enjoyable.
6. Sprinkle in Images and Videos
A picture (or video) is worth a thousand words, especially on mobile screens. Images and videos break up the text, making your content more digestible. Visuals are processed up to 600 times faster than text – your readers will love you for it! Consider placing your most valuable information right after an image, since studies have shown that readers tend to notice images first.
7. Embrace White Space for Easy Scanning
White space is like the secret sauce for formatting your web content – and it’s even more crucial for mobile browsing. White space boils down to hitting that enter key a bit more often and using shorter sentence fragments to create a compelling impact. Along with these techniques, subheadings, bulleted and numbered lists, and shorter paragraphs are your trusted allies in creating that all-important white space.
8. Keep Titles Short and Sweet
Your title is your first impression. Google suggests mobile titles stay short and sweet. Short titles are a win-win: easy to absorb and better search results! According to insights from various websites, headlines consisting of approximately 6 words tend to generate the highest click-through rates. One explanation for this higher click-through rate is that 6-word headlines remain fully visible on smartphone screens, regardless of their size. When we scan headlines, we often end up reading only the first and the last three words. Sticking to a 6-word headline ensures that most of your message gets across to those who are simply scanning your content.
9. Place CTAs Wisely
What could possibly be the biggest stumbling block for any web content? Well, it’s not guiding your readers on what to do next once they’ve finished reading. This issue becomes even more critical when your audience is browsing your content on smartphones. Mobile users are on the go and expect quick answers. Put your Call-to-Action (CTA) front and centre. Make it clear and conspicuous. Mobile screens have limited space, so make every pixel count! Incorporating relevant CTAs within your content can help you fulfil your primary objectives of boosting conversions and guiding your audience through the marketing and sales journey.
10. Preview Before Publishing
Lastly, always preview your content on mobile. Check for readability, spacing, and visuals. A second look ensures your content goes live without mistakes, building credibility and authority. The best way to check the readability of mobile-friendly content is to preview it on your mobile device. Before hitting that publish button, take a moment to review your content just as a reader would on their mobile device. Pay attention to whether your eyes can comfortably flow through the various paragraphs. If you find that your paragraphs are stretching a bit too long, consider revising them to be more concise or use formatting techniques to encourage smoother reading.
So there you have it, 10 friendly tips to supercharge your mobile-friendly content. Whether you’re starting fresh or revamping your existing content, these tips will help you stand out and create a memorable customer journey. Remember, high-quality content isn’t just about words on a page. It’s about engaging, educating, and converting your audience, no matter what device they’re using. Go ahead and create content that shines on every screen!
