Microsoft Audience Ads is ushering in the fall season with a range of fresh product enhancements. These updates have been strategically designed to empower advertisers to achieve greater results with reduced effort, focusing on the creation of more captivating advertisements aimed at a higher-value audience. Here’s an overview of the main updates:
Casual Games Expansion: Audience Ads will extend its reach to new placements within games on Windows computers, including home, menu and game screens. This expansion, set to encompass all Casual Games by 2024, currently includes placements in games like Treasure Hunt and Jigsaw.
Microsoft 365 Integration: In the coming month, Audience Ads will be introduced to new markets through the free consumer version of the Microsoft 365 mobile app in the US. This expansion will extend to EU markets on Android in January.
Predictive Targeting: Recently, Microsoft Audience Ads introduced predictive targeting, leveraging AI to identify valuable audiences that advertisers may not have previously considered targeting.
Video and CTV Ads: Advertisers can now utilize Video and CTV Ads to reach large-scale, high-value audiences across Microsoft and publisher partner platforms in online video and CTV placements.
New AI Bid Strategies: Microsoft has introduced two automated bid strategies, ‘Maximize Conversion’ and ‘Target CPA,’ designed to help advertisers effortlessly reach their target audience. These offerings are currently in pilot phase, with a broader rollout planned for later this month.
These updates aim to empower advertisers in crafting more engaging campaigns that resonate with their target audience. Engaging advertisements are instrumental in capturing attention, fostering brand affinity and piquing customer interest. Simultaneously, reaching the right audience ensures that the message aligns with the intended demographic, boosting conversion rates and optimizing return on investment. In addition to these updates, Microsoft Advertising is expanding its terminology for Lodging Solutions, encompassing various types of accommodation beyond just “hotels.”
